Bestway Wholesale and its tech partner RNF Digital Innovation (which is responsible for the Bestway app and the wholesaler’s in-depot iBeacons) picked up Highly Commended in the Best Use of Digital Marketing category at the Chartered Institute of Marketing’s Marketing Excellence Awards in London earlier this week.

The annual awards identify and celebrate outstanding marketing by organisations, individuals and teams across all industry sectors, rewarding innovation delivered by marketers at the cutting edge of their profession.

Judges from organisations such as IBM, Oracle and Interbrand awarded the commendation for demonstrating how RNF’s BEAM customer engagement platform delivered a strong return on investment for Bestway Wholesale.

Rob Mannion, managing director of RNF Digital Innovation,…