Small Business Trends followed the path of Amazing Lash Studio Eastvale and how they used this social media tool.
We spoke with Justin Perry, the owner of the company that used Facebook lead ads to build out their guest list and get a 4.8X return on their ad spend.
Facebook Lead Ads Case Study
The company had been an industry leader in the eyelash extension industry since 2010. They’d started working with a digital marketing company called Local Search Masters on a two-part advertising campaign. It was designed to first find prospects and then invite them to the subsequent grand opening of the Eastvale location.
“We wanted to be proactive rather than reactive,” Perry says. “I was trying to build an interest list by creating brand awareness in our community.”
Batting Their Lashes
The first part of the campaign was designed to attract people interested in becoming lash models. It was visually effective because it showed before and after shots highlighting the impact the company’s extensions could make. The decision was made to go ahead once Perry and his wife shopped around and were sold on Facebook as their social media tool of choice.
“We looked at a number of socials media outlets,” Perry said, “but there’s really only one that has the structure…