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Consumers use lots of data on their mobile devices. While half of consumers use less than 7 GB per month, data consumption is heavily skewed toward the upper end, recent Parks Associates research indicates. Among U.S. broadband households, mean data consumption is roughly 20 GB per month, with 14 GB used on WiFi and 6 GB through 3G/4G/LTE networks.

Consumers’ monthly WiFi data consumption increased by 40 percent from 2015 to 2016. While data use overall has been increasing, WiFi use has been increasing faster than mobile data. The use of WiFi is strongly correlated with the use of 4G/LTE data. As use of one increases, so does use of the other.

Mobile Data Consumed chart

Even unlimited data plan holders use WiFi; one-quarter of them use more than 15 GB of WiFi data per month, based on Parks’ findings. This implies that there is a “data hungry” type of mobile user comprised of those who want to consume video content and other data-hungry services and are not particular about the kind of data they use.

In the Home

In the U.S., about 75 percent of broadband households use a home WiFi network, which equals 76 million home WiFi access points. Consumers can make their WiFi…