The 345 square foot shop at 61 Monmouth Street will open on 31 May.
After founding the brand in 1985, Dinny Hall saw her debut collection bought by the Liberty London department store where it has remained for over three decades. The brand has also opened three standalone stores in London.
This fourth store has been designed by Hall and interior designer Tessa Wilson.
Hall said: “Seven Dials is a wonderful location that we really admire and have an affinity with. The shops, cafes and theatres create a stylish, personal and intimate atmosphere that was the perfect setting for…