j.c. penney, marvin ellison
Marvin Ellison

As J.C. Penney continues navigating a challenging retail environment, the retailer recently reported that new initiatives to its home products division have been well received by shoppers and more is on the way.

During an investor conference call to discuss first quarter results, Marvin Ellison, J.C. Penney chairman and CEO, said the department store wants to become a dominant home retailer.

“The data tells us that our customers want us to be in this…