By Chloe Rigby

The Internet of Things is set to become a reality for a significant number of ecommerce and multichannel retailers in coming years, according to research out this week.

Some 35% of ecommerce, multichannel and digital directors questioned for a study by commerce consultancy Salmon [IRDX VSMN] said enabling the Internet of Things was a priority as they looked to drive sales and improve the customer experience.

The research, which also questioned directors at wholesale and manufacturing companies, found that 61% were currently investing in the IoT, 69% in robots and 60% in machine learning.

More than half (53%) said they planned to invest in voice interface technology over the next five years, while almost three in five (59%) wanted to take advantage of virtual/mixed reality, 69% in robots and 60% in machine learning by 2022.

Through the research Salmon aimed to find out what drove businesses to choose one digital platform over another, and about the challenges, technologies and trends that companies would be investing in over the next five years. It found almost three-quarters (74%) planned to switch ecommerce platforms over the next year to 18 months…