Apple Watch sales doubled last year, and smart speakers such as Amazon Echo will be a £7bn market within 5 years. But are consumers and retailers ready for the revolution in shopping habits they will bring, asks e-commerce specialist David Jinks, head of consumer research at Fastlane International
Sales of smart watches such as the Apple Watch, and smart speakers such as Amazon Echo and Google Home, are booming. Household ownership of smart watches rose from 3% in 2015 to 12% in 2016; and Google Home’s launch in the UK last month fuelled a market expected to grow to £7bn globally by 2022. It’s time for everyone to think smart.
Smart devices will transform shopping in just a few years – and retailers will have to move smartly to keep up with changing consumer habits: The Apple Watch is already a boon to lazy shoppers like myself. Ocado and Just Eat Apps are accessible all the time; and make it easy to book home deliveries on the go.
But it’s not only pure-play online retailers who benefit…