Hammerson and Appear Here launch Up Market

Launching at Birmingham’s Bullring this week, Up Market will include a rotating line-up of the region’s up-and-coming food, fashion and lifestyle brands.

As part of a three-year agreement, Appear Here will curate commercial mall space in Hammerson’s shopping centre portfolio. Three other Up Markets planned in the first year include Brent Cross, London, Cabot Circus, Bristol and Victoria Quarter, Leeds.

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Each Up Market will run for a minimum of eight weeks, providing local entrepreneurs and start-up businesses with the opportunity to trial new…