Two specialty retailers are hoping to get more customers on board with e-gifting.

Lily Pulitzer and Vera Bradley have joined Loop Commerce’s e-gifting service and platform, GiftNow.

The service enables consumers to purchase a specific gift and have it digitally delivered to the recipient in real-time. Once delivered, the recipient can select a size and color, or exchange the gift before it is actually shipped. Other retailers using the platform include Coach, Saks Fifth Avenue, Macy’s and Neman Marcus.

“GiftNow enables…