After introducing Promoted Video ad units last August, Pinterest is adding autoplay on those ads .
This new format of video plays as soon as you scroll across your feeds. They also autoplay in the platform’s search results.
New Pinterest Promoted Video Autoplay Feature
“So when someone knows exactly what they’re looking for on Pinterest, your video can be right there to show it to them. Your videos will also show up when they tap open a Pin and scroll down to the ‘More like this’ selection of related Pins”, writes Jenny Chiu, a member of the Partnerships at Pinterest team on the official Pinterest Business Blog.
The popular pinning and sharing platform announced last November that it was going to…