Look for Martha Stewart to appear on the QVC channel.

Sequential Brands Group announced a multi-year agreement with QVC for Sequential’s Martha Stewart brand. Under the agreement, QVC will launch several categories for the brand, including skincare, fashion apparel, and food and beverage.

The new collaboration is expected to launch in the second half of this year. It will feature frequent appearances on QVC by Martha Stewart and a team of Martha’s “favorite experts” as they showcase new products and share tips on how to incorporate them into everyday living.