By Chloe Rigby

In today’s InternetRetailing newsletter we’re reporting on the different ways that leading retailers, from Superdry and Tesco to Lastminute.com, are making it easier for shoppers to buy from them.

Lastminute.com, for example, promises to take the hassle out of checking out by becoming the first UK merchant to deploy Visa Checkout, while at the other end of the sale process, Tesco is working to make ordering easier by teaming up with Google and its Google Home device to enable voice ordering. Superdry, meanwhile, says that convenient multichannel ordering helped it to lift its online sales in its last financial year.
At the same time, House of Fraser is putting the emphasis on the premium customer experience with its appointment of a new chief executive.

This comes against a backdrop of consumers moving to buy in the way that best suits them at any given time. We cover research from Criteo that finds a significant 40% slice…