Carphone Warehouse

Chicken shop review sensation, Elijah Quashie, has advanced his critical faculties beyond fried poultry to lead a campaign for Carphone Warehouse.

The young man fronts 1000heads’ social media campaign for the brand, road testing the features of Samsung’s flagship device in an improvised skit that was posted to Facebook.

Having built a following of half a million people on his YouTube channel, the content rolled on social media with the brand claiming it racked up one million views in 72 hours. Since 20 April, it has reached 2.6m views.

Angela Bertram, senior social media and content manager, Dixons Carphone, said: “We wanted to create a campaign that would promote the Samsung Galaxy S8, but also stay true to the Carphone Warehouse…