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New research commissioned by Palmer & Harvey, the UK’s biggest delivered wholesaler, shows that consumers will manage their budgets in the face of food inflation, which is expected to accelerate to more than 3% by the end of the year, and pressures on real wage growth.

According to the research, conducted by Retail Economics and published today, consumers are already feeling the impact of rising prices and intend to switch products, brands, and supermarkets as well as cutting back on eating out in favour of regular home cooking.

Data from a survey of over 2,000 national representatives shows that almost half of the respondents would initially cut back on ordering takeaways and eating out in restaurants in order to keep within their budgets, whereas a further 35% would limit spending on recreational activities such as going…