Home Retail Will consumers decide meal kits just aren’t worth buying?

Will consumers decide meal kits just aren’t worth buying?

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Through a special arrangement, presented here for discussion is a summary of a current article from Frozen & Refrigerated Buyer magazine.

It was during the Coolidge administration, I believe, that supermarkets began marketing “meal solutions.” So with that head start, why have meal kit delivery services “exploded into a $1.5 billion market in just the past few years and appear on track to at least double that number in the next few years”?

That’s according to Packaged Facts. And my pals at Nielsen also say the trend is booming, with one in four Americans having tried them. Seriously?

Consumer Reports says most meal kits cost about twice what you’d pay for the same thing in a supermarket. Purple Carrot’s Chinese Broccoli and Tofu costs $11.33 and you can buy the same stuff in the supermarket for $3.46. Blue Apron’s $9.99 Spring Chicken Fettuccini kit? It’s $4.88 in a supermarket.

I get it. Their high…