25% Of Associates Feel They Lack Proper In-Store Digital Tools

While the role of the store associate is changing, some retailers apparently haven’t been able to adjust on the fly. One in four associates said they are not properly equipped with the right digital tools and technology to do their jobs as online shopping evolves, according to a survey from Salesfloor.

Only half of associates feel they are reaching their full potential, illustrating a missed opportunity for retailers to evolve the role of today’s associates and better serve omnichannel shoppers. While nearly all associates (94%) have leveraged email in their associate strategy, there is still plenty of room for adoption among many other technologies, including:

  • SMS (62%);

  • Other messaging services (58%);

  • Online storefronts (56%);