3 Ways Your Small Business Can Increase Social Media Engagement

Social media — it’s a necessary evil today. Don’t get me wrong, I love scrolling through Instagram just as much as the next gal. But when you’ve got a never ending to-do list and money to make, social media can be more of a time suck than anything else.

You can’t beat social media for free marketing. You can even turn it into a profitable platform if you grow your following enough. But how to grow a following? How to engage your followers? Then, how do you grow your social media engagement? And how to do it in a way that doesn’t require tons of time?

First, let’s dissect what social media engagement is and what we’re trying to do with it.

What is Engagement?

Social media has come a long way since Facebook burst onto the scene. While having a large number of followers used to be the goal it’s more complicated than that now.

Engagement is the new metric that you should be striving for. What is engagement? Simple- it’s the amount of interaction each of your posts get on your various social media accounts.

Engagement is relative to your follow count. You may have 50,000 followers on Instagram, but if each photo you post is only getting around 200 likes and one comment, your engagement levels are really low. On the other hand, if you have 3,000 followers and each photo gets 800 likes and five comments, you’re doing really well!

Brands, companies and potential collaborators are now looking for engagement over simply high numbers of followers. They want to make sure that their content is going to be interacted with, not just scrolled by. Large numbers of followers is no guarantee that people will actually see your posts (thanks, ever changing algorithms!) High…