In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data.

For retailers, content marketing is the act of creating, publishing, and distributing content in just about any form with the specific goal of attracting, engaging, and retaining customers. Here are five content marketing ideas your ecommerce business can try in July 2017.

1. The Fourth of July

Independence Day or The Fourth of July is the peak of summer holidays in the United States. Americans will spend time with friends, play poolside or in a park, cook out, and end the day watching a fireworks display.

The Fourth of July is one of the most widely celebrated holidays in the United States. <em&gtPhoto: Trent Yarnell.</em>
The Fourth of July is one of the most widely celebrated holidays in the United States.

Photo: Trent Yarnell.

The holiday is so widely celebrated in the United States it is almost essential for content marketing in the month of July. There are at least four approaches for content development.

  • Patriotism and national pride,
  • How-to articles,
  • Entertainment,
  • History.

Patriotic articles could profile American people, products, or ideas. An online retailer specializing in power tools might publish an article about DeWalt. The company has been increasing its U.S. manufacturing. DeWalt recently announced it had made more than 90 million individual tools at seven American factories in places like New Britain, Connecticut; Greenfield, Indiana; and Charlotte, North Carolina.

How-to articles or videos could be tailored to match a retailer’s specific industry segment or products. For example, an online store selling premium coolers from brands like Yeti, Orca, or Pelican might publish articles like these.

  • “Fourth of July Food Safety: Keep Hot Dogs and Burgers Safe and Cool”
  • “Tips for Packing Your July 4th Picnic”
  • “Coolers Compared: Which Cooler Will Keep Beer the Coldest July 4th”

Entertaining content opportunities are almost boundless. For example, this 2015 Yeti video shows what happens when you set off fireworks inside of a Yeti cooler.

Historical content could tell the story of American independence or even the history of an industry, brand, or product.

2. The Canadian Sesquicentennial: July 1

At the London Conference in 1866, provincial leaders from Quebec, Ontario, Nova Scotia, and New Brunswick wrote the British North American Act, which created the Dominion of Canada effective July 1, 1867, some 150 years ago.

Canada 150, as the sesquicentennial of confederation is often called, has been celebrated all year in Canada as the nation examines what it has accomplished and considers where it…