Amazon Fashion
Amazon Fashion is poised to take over apparel.

Facebook/Amazon Fashion

AMZN Amazon.Com

1,003.85 1.56 (+0.20 %)

Disclaimer Get real-time AMZN charts here »

With its Prime Wardrobe program, Amazon has rocked yet another industry: Apparel.

Amazon moving in on the space more aggressively is “another nail into the department store coffin,” Wells Fargo analyst Ike Boruchow wrote in a note to clients.

Industry stalwarts like Macy’s, Sears, and JCPenney have already struggled to adapt to growing competition from e-commerce and waning mall traffic.

Prime Wardrobe sends customers up to 15 clothing items to try on for free at home. Returns are nearly effortless, meaning Amazon has removed the greatest uncertainty of buying clothes online.

Amazon is also offering enticing promotions: the more you buy, the cheaper it is. If you…