Amazon enters the top 5 most valuable brands ranking for the first time

Amazon’s ‘be everywhere’ approach appears to be paying off as it saw its value soar in Kantar Millward Brown’s annual BrandZ list. Its value was up 41%, making it one of the fast growers and meaning it entered the top five for the first time, joining Google, Apple, Microsoft and Facebook at the top of the rankings. Amazon in particular has benefitted from its ubiquity as it expands beyond ecommerce into content, devices and voice.

“Ecosystem brands [like Amazon] cleverly meet our needs and make our lives easier by offering us all sorts of things that are connected so we gain this traction with them,” says Peter Walshe, BrandZ global strategy director. “Amazon, in particular, has mastered that way of establishing a perfect relationship with people.”

Google topped the rankings, just pipping Apple. While new entrants include Netflix, Snapchat, Salesforce and YouTube. The fastest riser was Adidas, which saw its value increase 58%, followed by Chinese alcohol brand Moutai which saw a 48% rise.

READ MORE: Amazon enters the top 5 global brands for the first time as Adidas’s value soars

What motivates marketers to find new jobs?

When looking for a new job pay is clearly important, but for marketers its not the only thing. According to a new survey by recruitment specialists Hays, marketers are more likely than most other professions to want a good work/life balance and prioritise work culture.

While 40% of marketers say pay is the most important factor when considering a new job, this is lower than the UK average of 45%. And almost three-quarters (71%) say they would take a pay cut for better workplace culture, far higher than the 62% across other professions.

Would you take a pay cut for better workplace culture?

hays workplace culture

The message for marketing employers is clear; yes they want to be well remunerated for the job they do but they…