shopping bags Kate Spade
People are trading saving money for immediacy.

Spencer Platt/Getty

Despite a looming retail apocalypse, nearly half of Americans of all ages still do most of their shopping in brick-and-mortars.

That’s according to a poll from our partner, MSN, which also found that 17% of Americans shop mostly online, while 34% shop online and in stores equally.

MSN polls its readers, and then uses machine learning to model how a representative sample of the US would have responded, using big data, such as the Census. It’s nearly as accurate as a traditional, scientific survey.

Interestingly, Americans aren’t shopping in stores for low prices — only 3% say they get better deals there. Rather, they’re trading savings for immediacy: 74% of people who prefer brick-and-mortars are doing it so they “can see and get items right away.” Just 13% say getting help from…