Presented here for discussion is a synopsis of a current article published with permission from the blog of Ken Lonyai, Digital Innovation Strategist, co-founder, ScreenPlay InterActive.

In Jim Croce’s classic “You Don’t Mess Around With Jim” he warns “You don’t tug on superman’s cape, You don’t spit into the wind, You don’t pull the mask off that old Lone Ranger, And you don’t mess around with Jim.” If he were with us to update the ditty for some of today’s retailers, the last caution might change to “And you don’t invite Alexa in.”

You see, Walmart, Bed Bath & Beyond, Staples, Best Buy, Fry’s and Target are among the retailers selling the Amazon Echo family of devices powered by Alexa on their store shelves.

Some might think it’s “OK” to regain a few bucks lost to Amazon or “if you can’t beat ‘em,…