Bonobos is facing backlash after news broke Friday that the brand will be acquired by Walmart, but the founder isn’t scared of criticism killing the menswear brand.
Andy Dunn, Bonobos’ founder and CEO, who is now taking on the role of senior vice president of digital consumer brands for Walmart US ecommerce, told Business Insider he was “extremely anxious” about how the news of the acquisition would go over.
“You never know how things are going to be interpreted,” Dunn said.
However, Dun says Bonobos was basically able to preform a test of how people would react to the news two months before the acquisition was formally announced.
When Recode reported Walmart was in talked to buy Bonobos in April, Dunn witnessed the backlash on social media, with customers claiming that the brand was “selling out.” He also saw the actual impact of the news on Bonobos’ sales.
“I was pleasantly surprised,” Dunn said. “In fact,…