The brick-and-mortar grocery store isn’t going away anytime soon.

Amazon’s recently announced $13.7 billion purchase of high-end grocer Whole Foods notwithstanding, e-commerce has been much slower (so far) to break into the supermarket business than into other sectors of the economy.

Only 7 percent of US consumers shopped online for groceries in the past month. Those who either tried and quit e-shopping or avoided doing so in the first place cite a number of reasons, the top one being that they want to pick out their own fresh items, according to a report issued last week by The NPD Group.

In fact, Amazon, through its Amazon Prime platform, already dominates this small slice of the food pie, accounting for more than half (52 percent) of online grocery shoppers.

But despite the barriers to adoption, online grocery shopping is set to grow at a faster rate than areas of cyber commerce pioneered earlier.

Some 20 million consumers — new, current or lapsed online grocery shoppers — plan to increase their virtual shopping for foods and beverages over the next six months, according to the NPD Group report.

“Brick-and-mortar stores aren’t dead, they will just need to step up their game,” says Darren Seifer, NPD food and beverage industry analyst. “There will continue to be…