A website is pretty important for any online business (obviously!) and fortunately websites are a lot easier to create than they were before. You don’t have to know HTML or CSS or PHP when building sites these days. Many online store providers give you easy to use store building administration areas and you just click the color, the font, load your images in the right spots and enter in your information.

Just because the site is easy to create and you can get one going on one day, doesn’t mean that it’s instantly going to make sales or receive traffic. That takes time.

This blog post is going to talk about content when you build & grow your store.

Content is the MOST important part of your store. It’s not the product images, or discounts you offer, it’s the content. The more useful your content, the most visits your site will receive. It’s a no-brainer. Content is KING on a website. Not only does it help customers FIND your store, but it needs to be engaging enough to KEEP them in your store and incite them to BUY. So carefully crafted content, placed in the right areas will do just that. We are talking about headings, product descriptions & informational pages.

Compelling content can be done in many ways. But here are the top things…