Marketing professionals are craving a more positive career experience with a focus on workplace culture, training and a work/life balance that doesn’t stifle their ambition.
According to research by Hays of 13,000 employees across sectors such as engineering, education and law, 87% of marketers consider themselves ambitious, higher than the UK average of 78%. Almost half (44%) aspire to reach senior management level, higher than the average of 38%, while 29% are looking to reach the c-suite (the average is 21%).
That might go some way to explaining why marketers are some of the most promiscuous employees, with 88% expecting to work for at least five organisations in their career, compared to 72% on average.
Clare Kemsley, managing director at Hays Marketing, says: “It’s encouraging to see marketers are highly ambitious, with many desiring to reach board level during their career. However, employers need to ensure they are looking for ways to nurture this and providing the work-life balance and positive career experience that their employees want.”
What do marketers want?
The research suggests marketers care about more than pay when choosing a place to be loyal to. While 40% of marketers say pay is the most important factor when considering a new job, this is lower than the UK average of 45%. And almost three-quarters (71%) say they would take a pay cut for better workplace culture, far higher than the 62% across other professions.
Would you take a pay cut for better workplace culture?