By helping your online customers, you are helping your business too. That’s only if you are offering quality customer service.

Good and helpful customer support is at the front lines of your operation. So making sure that is on point, will help to build customer loyalty and credibility. By the way, good customer service is an excellent way to compete with big online retailers. These larger companies are not equipped to offer personalized customer support and do not go above and beyond for their customers. They have an in and out mentality. Get the customer in and then get them back out after they buy something.

Small business owners have the capacity to offer exceptional customer service and that will in turn convince customers to purchase from you. Here are some tips:

  1. Share what you know:
    Sharing your knowledge will make your customers more likely to buy something from you either immediately, or down the road. One way to accomplish this is a newsletter. Not only will you be able to create a list to market to, but if your articles in your newsletter are compelling enough, it’s also a form of marketing if customers were to share the information online. Pointing customers to sign up for your newsletter is easy, and you can usually get a nice pool of customers simply by giving a one-time discount if they sign up.
  2. Be an Email Expert:
    Email is the most important tool that you will use for your online business & it’s important to stay on top of it. Using a great email program, like Microsoft Outlook will help you to keep…