Through a special arrangement, what follows is a summary of an article from Retail Paradox, RSR Research’s weekly analysis on emerging issues facing retailers, presented here for discussion.
At a recent dinner where a group of executives talked about the challenges facing stores, the conversation started much the same as it does everywhere in retail these days.
How many people at the table are part of an internal effort addressing digital transformation in some way? Yep, check, almost the whole table.
Next question: how many people at the table have extended that strategy or discussion to stores? Nope. Not yet. For a lot of retailers, it is such an open question they will readily admit they don’t know where to start.
Even worse: how many at the table were from store operations? Three. And they were all from the same company. One attendee said, “We seem to have this attitude internally about doing things to stores, rather than…