As part of the move, JD.com will become one of the largest shareholders of Farfetch by investing $397 million. In addition, JD founder and chief executive Richard Liu will join the Farfetch board.
JD and Farfetch will partner on marketing, logistics and technology solutions to build the brand in the country, while Farfetch continues to be the customer-facing brand.
Farfetch already has well-established operations in China, having teamed up with 200 luxury brands and more than 500 multi-brand retailers. The company said the partnership will help it to drive brand awareness, traffic and sales in the market.
José Neves, founder, co-chairman and chief executive of Farfetch (pictured), said: “China is the world’s second largest luxury market,…