Farfetch Unveils Modular ‘Store Of The Future’

Online luxury retailer Farfetch has launched its Store of The Future (SOF) platform, a modular “operating system” for physical retailers. The platform, currently in beta, is designed to tailor technology solutions to each brand, each city and each store, to deliver personalization to customers and empower the store staff.

Farfetch has developed a few key applications that drive the platform:

  • A universal login that recognizes a customer as they check into the store;