What you should see…
Wake up with The Economist
The Economist is once again hosting a series of events to kickstart your day at Cannes. Each morning throughout the week it will bring together three top global marketers, to discuss key industry topics around brand safety and transparency in the post-truth era, as well as the changing role of the CMO. Speakers include P&G chief brand officer Marc Pritchard, Diageo CMO Syl Saller and Samsung CMO Marc Mathieu.
Marketer of the year
On Friday, top marketers from Burger King, which is the Cannes Lions Marketer of the Year for 2017, will be sharing insights about the fast food chain’s winning formula. In a session provocatively titled ‘How to suck less as a client’, CMO Axel Schwan and head of brand marketing Fernando Machado will share how, despite its ups and downs, Burger King has built brand reputation in an increasingly tough sector and won over consumers through its “bold, courageous and innovative” marketing.
Breaking down sector barriers
Being consumer-centric is something most brands are shifting towards but companies are still guilty of thinking about things only in terms of their own sector. Consumers don’t have such borders – if they have a good experience in travel or retail they expect the same level of service across every other aspect of their lives. On Monday, startup incubator Founders Factory will bring together L’Oreal, Aviva and EasyJet to collaborate live on stage to deliver a new company concept that will be built in the Factory.
The drive for gender equality
Improving diversity in marketing and advertising has been high on the agenda for a number of years and although positive action have started to make a difference there is still a lot more that needs to be done. Gender equality is just one aspect of the diversity debate but there are a number of sessions that look to move the dial from…