IKEA, the Swedish flat-pack furniture giant, has continued to grow in recent years while other retailers have struggled. Part of its success has been due to management’s willingness to adapt to the rapid changes taking place in the market. The most recent example is IKEA’s plan to test the sales of its goods on other company’s websites beginning in 2018. By this time next year, IKEA could be selling on Amazon.com or any other number of online marketplaces around the world.
In an interview with Reuters, Inter IKEA Group CEO Torbjorn Loof would not specify what sites the retailer might sell its products, but said the need to test was necessitated by a changing “competitive landscape.”
Roughly 15 percent of the $70 billion in furniture sales in the U.S. is now transacted online, according to IBISWorld.