C2B
Retailers must find a way to meet new consumer demands

Purely existing in this new retail landscape will get a brand a one-way ticket to a “closing soon everything must go” sign out front the window. Even e-commerce isn’t safe. Repeat: NOTHING IS SAFE. Consumers have more power than ever and has given way to the new business model: C2B.

B2C is like the grandparents of the retail world, traditional but in need of modernization. It is an antiquated method in the evolution of consumerism. It is 2017 and everything is changing. Therefore, it is not surprising the tables have turned and B2B has turned into C2B. Consumer to business is the way in which customers are taking the reigns and choosing what products to buy instead of being told to. In fact, they are even naming their own prices. Sourcing Journal Online explains,…