By Chloe Rigby

L’Occitane stores involved in a location-based targeting campaign saw their sales rise by an average of 10%, while visitor numbers to those stores rose by 8%.

Location intelligence specialist xAd worked with digital agency Threepipe to help organic beauty brand L’Occitane launch its new Terre de Lumière fragrance in February 2017. L’Occitane is a Top100 retailer in IRUK Top500 research.

Threepipe worked with L’Occitane to build a mobile location audience strategy, and used xAd’s own Blueprints technology to draw polygons around a number of its stores in London and across the uK that were identified as enjoying high levels of foot traffic. L’Occitane then used the proximity-based targeting solution to show interstitial and banner ads to those who were either near one of those stores, or had been nearby. A custom landing page on the L’Occitane website then encouraged visitors to engage further with brand content or be taken to the commerce site.

The stores that took part in the location campaign…