Marketing Week Rising Star Claire Canty has been promoted to head of innovation at Weetabix UK and Ireland.

The new role sees Canty return to the marketing department after her previous cross-functional position as part of the sales team working on the Waitrose and Co-op accounts. She joined the company from Nestle Confectionery four years ago.

Canty will be responsible for delivering this year’s NPD plan, as well as developing Weetabix’s five year innovation and renovation pipeline. She replaces Paul Aikens…