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- McDonald’s has ended its longtime sponsorship partnership with the Olympics.
- The fast-food chain has been a sponsor for the US Olympic Committee since 1976 and a TOP partner with the International Olympic Commitee since 1996.
- It is the latest big-name sponsor to depart from the Olympics, following Budweiser, Citi, Hilton, TD Ameritrade and AT&T.
- The move comes as it focuses on its new global growth plan and reviews its marketing spend.
After a long standing affair with the Olympics, McDonald’s is no longer lovin’ it.
The fast-food giant has ended its 41-year long sponsorship deal with the International Olympic Committee, as part of a review of its marketing spend and a “new global growth plan.” The company has been sponsoring the US Olympic Committee since 1976 and been a TOP partner with the IOC since 1996. Both these relationships have ended, effective immediately.
While both McDonald’s and the IOC said that the decision to end the worldwide TOP Partnership was “mutually agreed” upon, McDonald’s has been rethinking its marketing strategies and business goals.
“As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to…