Missguided chooses Bluewater for first store outside of London

Situated on Bluewater’s lower Rose Gallery, the 16,200 square foot statement store has been designed by Dalziel & Pow as an immersive brand experience with floor-to-ceiling digital screens displaying Missguided’s most recent campaigns.

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To mark the launch, Missguided hosted an experiential offer including an in-store DJ, free Pan n Ice ice creams and complimentary NYX makeovers. There was also…