The Ramadan period before Eid sees a spike in interest in the travel, food, charity and retail categories, according to Exponential Interactive.
This reflects another study released by Criteo about what online shoppers were looking for during Ramadan.
Exponential Interactive looked into the online behaviour of people across the world, including Malaysia and Indonesia, to identify trend and insights during the period.
The travel category sees a spike in interest due to many planning to head home to be with family or loved ones at the end of Eid. Routes from Southeast Asia to Karachi, Pakistan were amongst the most popular according to Exponential Interactive. This reflects the high demand for travel in locations where Ramadan is widely observed.
“Understanding consumer travel patterns and the destinations of interest present travel brands a massive opportunity as they…