Weis Markets knows the key to driving loyalty is to deliver value.

In a move that will improve its marketing and promotions operations, the regional grocer has partnered with dunnhumby and Aptaris. By integrating an enterprise promotional planning, price optimization, modeling and forecasting system, Weis is one step closer to increasing sales, improving customer loyalty and building a more profitable and competitive market position.

The end-to-end platform manages product deal submission from suppliers through the Aptaris Vendor portal, which manages enterprise marketing and promotions management. Meanwhile, dunnhumby’s computer science algorithms model and forecast the effects of Weis’ promotions on sales and profit, as well as the influence on customer shopping behaviors down to the individual shopper.

Weis Markets…