When it comes to mobile, department stores have a ways to go.

That’s according to an annual report by L2’s annual L2 Digital IQ Index: Department Stores 2017, which benchmarks the digital performance of 64 department stores operating in 14 markets globally. The report examines a brand’s strengths and weaknesses across the four digital dimensions of site and e-commerce, digital marketing, mobile, and social.

Mobile is rapidly becoming the most important interface between brands and consumers, however only 33% of the surveyed brands incorporate live chat into their mobile sites, and only 30% of the companies have integrated single-page checkout. Similarly, less than 60% of the brands offer “click-to-call store” buttons into their mobile sites and only 30% enable users to find a product in store.

“Despite their best efforts to lure shoppers back, department stores are struggling to attract customers…