Reynolds and Reynolds announced that it has acquired TradeMotion, a ecommerce solution for dealers and manufacturers to sell automotive parts and accessories online to consumers more efficiently and profitably.

TradeMotion’s technology platform also includes, an online marketplace for original equipment manufacturer (OEM) parts and accessories. The site offers a comprehensive selection of more than 20 million unique OEM items that cover all of today’s major automotive manufacturers.

“TradeMotion’s technology provides a competitive advantage for dealers selling parts through ecommerce and a proven way for dealers to add a new revenue stream to their dealerships,” said Sidney Haider, Reynolds and Reynolds vice president. Haider is also founder of Reynolds’ vehicle accessory selling solution for dealerships, AddOnAuto.

“By adding TradeMotion to the Reynolds portfolio, we’re taking their expertise in e-commerce for parts and combining it with the depth of Reynolds experience in serving automotive retailers with…