Shepherd Neame opens experiential store at Bluewater

Due to open until 5 July, the 1,800 square foot store is situated in the Upper Guildhall adjacent to Zara.

Designed to showcase the Shepherd Neame brand, the store includes a bar featuring the brewer’s first ever cider, Orchard View, and the new Cinque Five Grain premium lager.

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Visitors to the store are able to immerse themselves in the world of brewing and purchase merchandise and Shepherd Neame bespoke products, including bottled beers, from the brew shop. In addition, a new ‘HOPS360’ virtual reality experience has been created to enable visitors to take a virtual tour of a…