This was according to the sixth annual “UPS Pulse of the Online Shopper” study. The report is based on a comScore survey of more than 5,000 U.S. online shoppers. Almost all avid U.S. online shoppers (97%), made purchases on marketplaces — up 12 points from 2016 — and 81% said price was the most important factor when searching for and selecting products online. Among respondents who purchased from an international retailer (47%), 43% were driven by lower prices on U.S. marketplaces, and 36% wanted unique products not available from U.S. retailers.
Among the U.S. consumers who purchased from an international retailer on a U.S. online marketplace, these retailers are based in China (61%), the U.K. (23%), Canada (15%), and Japan (14%).
The top considerations that online shoppers make when purchasing from international retailers include clearly stating the total cost of the order, including duties and fees (77%), stating all prices in the shopper’s native currency (76%), the retailer being reputable (74%), and reasonable speed of delivery (66%), data revealed.
“The lines that separate domestic and international retailers continue to disappear,” said Alan Gershenhorn, chief commercial officer for UPS. “Retailers are now competing across the globe. In order…