It turns out that Meijer, originator of the supercenter concept, didn’t go small enough with its last attempt at a more modestly sized format. Now, the chain is opening a new neighborhood grocery store concept that is downright tiny in comparison to the 200,000-square-foot monsters that have made Meijer a retailing force across much of the Midwest.

Yesterday, marked the groundbreaking for Meijer’s new Bridge Street Market in the chain’s home town of Grand Rapids, MI. The 37,000-square-foot store is a distinct departure for Meijer from its supercenter format. It is intended to offer customers in the city’s downtown area a place where they can take care of “fill-in” grocery shops in between trips to the chain’s big stores.

Meijer recently shuttered two 90,000-square-foot stores in the Chicago area. President and CEO Rick Keyes told MLive/The Grand Rapids Press that those locations were an attempt…