Photo: Sears Holdiings

Building on the success of the first Sears Appliances store that opened last year, Sears last week announced the grand opening of its first Sears Appliances & Mattresses location.

Located in Pharr, TX, the 20,000-square-foot store targets two of Sears “strongest categories.” The first Sears Appliances store, a 10,000-square-foot location in Ft. Collins, CO, has surpassed projections since its opening last May.

“Response to this new concept has been overwhelmingly positive — from member feedback to business performance — so expanding it to another key category like mattresses, and in an important local community like Pharr, made perfect sense,” said Leena Munjal, SVP, customer experience and integrated retail, Sears Holdings, in a statement.

Sears claims to be the only retailer to showcase all of the top 10…