President Donald Trump has gotten a lot of attention for his social media strategy. But there’s another man behind that strategy — director of social media Dan Scavino.
Whatever you think of Trump’s messages, his social media channels have certainly proved to be an effective outlet for communication and sharing. If you’d like to create a similarly effective social media strategy, check out some of these do’s and don’ts for hiring a social media professional. You can learn from the story of Scavino.
Tips for Hiring Social Media Professionals
DON’T Limit Yourself to “Social Media Experts”
Scavino didn’t start out as a social media professional. He actually served as Trump’s golf caddy when he was a teenager. Then he went onto manage one of Trump’s golf courses before moving up to serve as director of social media.
Since social media is so accessible to everyone, you don’t have to limit your search to those who have specific social media work on their resumes. You can find someone who simply has experience building their own social media presence or has some of the essential communication skills required to run your social media strategy.
DO Find Someone You Trust
Because of Scavino’s history with Trump, it seems that he has the full trust of the President. This makes it easy for them to work together and focus on the communication strategy that they’ve developed together. For your business, this might mean trying out an existing employee on your social media channels or finding someone through personal referrals from trusted advisors.
DON’T Stick with a “Yes” Person
Though Scavino says he rarely says no to Trump’s tweets or talking points, he has had to temper those messages from time to time. And as a business owner, you should hire a social media…