As the temperatures rise, retail sales tend to cool down. While online sales figures are less impacted by steamy temps, brick and mortar operations may want to invest some time and resources to attract consumer traffic this summer. Here are 13 (mostly) low-cost ideas to bring buyers back into your store:
- Host a summer event. Just as friends host barbeques and pool parties, come up with your own in-store promotion to give shoppers a reason to stop by. You might schedule an in-store demonstration by one of your suppliers, set up a silent auction to benefit an area charity, or give prizes to the first 25 attendees through the door, for example. Serve lemonade and crank up your air conditioning to keep shoppers comfortable and lingering longer by your merchandise.
- Reward your travelling customers. Incentivize your customers to talk about you on social media. Offer a decent discount coupon if they share a photo of themselves on summer vacation wearing or using one of your products and tag you in the photo. Images always attract more attention, so you can gain followers by encouraging your customers to talk about you online.
- Take the time to say thank you. During slow periods, take a few minutes to hand write a heartfelt thank you note to mail to your customers. Letter writing is so rare these days that you’ll definitely get their attention. Thank them for supporting your business – nothing else. Don’t make it a promotional message, just sincere appreciation. Not only will this deepen your relationship with your customers but it may also spur them to stop by and shop with you again.
- Hold a closet sale via Facebook Live. Even if customers aren’t walking in your door, you can reach them at home or the office using Facebook Live. Announce a date and time for a sale and then spend 30-60 minutes selling off new inventory and leftovers. Invite all your social media followers to join you. Darlene of Suits, Heels and Curves and Sandra of La Precosa Preciosa hold regular closet sales at their Facebook group, Blogger House Curvy Closet Group, to clear out clothing, shoes and accessories they’ve amassed as part of their plus-sized blogging work. Not only are they making space for new inventory and generating sales, but their social media followers are also consistently growing.
- Partner with a complementary business and co-promote a sale. Pick a retailer that is geographically close to you…