Walmart has been tracking shoppers’ repeat purchases with a new tool called “easy reorder,” and it reveals a lot about which brands its customers love most.
The “easy reorder” tool tracks everything shoppers buy more than once in its stores and online, and logs those items in a list.
The list, which customers can access from a computer or mobile device, is meant to make it easy for people to reorder past purchases.
“I have over 150 items that are in my recorder list,” says Jordan Sweetnam, vice president of product and customer experience for Walmart e-commerce. “I think of it as time management in my household with two kids. Everything is two touches away.”
Walmart rolled out the tool in March, and since then, it has been tracking shoppers’ most reordered items from dish soap to diapers.