Social Media for the Travel Industry is a Must Have

If your business is in the travel industry or benefits in any way from it, you need a strong social media presence.

As we’re in peak vacation season, it may actually not be too late to reach vacationing families right now before the end of summer.

New data shows that vacationing consumers are likely going to check out social media about their destination. They’re going to do other travel-related research online, too.

According to data from the Global Web Index, nearly 1 in 4 people (23 percent) going on vacation use social media to research products to buy ahead of their trip. That figure goes up for vacationers with children. A family on…