Ecommerce is shaking up the supply chain significantly. Consumers have purchasing power at their fingertips, and many retailers are struggling to keep up. When orders flow in quickly and supplier freight is coming from many directions, supply chain complexity can become notoriously difficult to manage.

For many companies the shift to ecommerce has ushered in an era of rapid growth and expansion. Though desirable, this growth may quickly cripple organizations whose supply chains are not equipped for such rapid scaling. This scenario has played out for many retailers who now find themselves juggling relationships with dozens of suppliers and warehouses across the globe. Although an ad hoc approach may have served well in the beginning, an increase in shipments can quickly inflate operating costs and heighten your chances of compliance and customs issues.

The good news is there are steps ecommerce companies can take to increase supply chain optimization in ways that support their growth plans. Here are three primary strategies for improving supply chain optimization:

Ocean freight consolidation

By leveraging the capabilities of a logistics provider companies are able to…